New Feature: Raw HTML

It's possibly been one of our longest ever beta periods - some 10 months long - but we're pleased to announce that raw HTML SERPs are now generally available to all users.

During the beta period we've worked hard to improve efficiency and capacity of our storage processes in an effort to ensure this was as cost effective as possible to end-users; and to reward our group of hardy testers, they've enjoyed completely free raw HTML SERPs during this extended time.

Priced for scale

To cover the additional overheads associated with storing raw HTML, this feature is opt-in and will cost $0.10 per thousand SERPs (0.01ยข per SERP). This is a fixed cost regardless of your pricing tier. If you currently pay $0.62 per thousand SERPs, then your new cost will be $0.72; likewise, if you're on a higher volume tier and you currently pay $0.52 then your new cost will be $0.62.


Right now, you'll need to contact support to get this feature turned on. If you're already in the beta you will get a separate communication shortly about transitioning to the paid service.

Soon, you'll be able to switch this feature on and off within your API dashboard.

  • Can I get the full top 100 in raw HTML form?

    Unlike lesser rank checkers, we don't crawl SERPs 100 results at a time. Instead, we mimic actual searchers much more closely. Due to this, we only store page 1 of the SERP and not the full top100. From October 10th 2016, we'll also begin storing page 2 of the SERP.

  • I use the bulk workflow (Amazon S3). How do I use this feature?

    Please contact support and we'll talk you through the options

  • How long do you retain raw HTML?

    We store raw HTML for the same length of time as we store our existing parsed JSON results: 30 days guarantee / 60 days target.

  • Can I turn on raw HTML SERPs for individual keywords in my account?

    Unfortunately not. This feature is either switched on or off on the account level for all of your tracked keywords.

  • Does this feature work on all queues?

    Yes! we store raw HTML for all of our queues: daily, priority and delayed.